Breezy: The Future of Cloud Printing

Jared Hansen, CEO, BreezyJared Hansen, CEO
For 30 years, every office in the developed world has relied on four fundamental categories of equipment—computers, phones, networking gear, and printers. The first three have been transformed by virtualization; Breezy is on a mission to transform the fourth.

Jared Hansen, Breezy’s CEO, says that building “mobile print apps” or even a “cloud print product” is fairly straightforward. “What is difficult, and what Breezy is uniquely good at doing, is providing secure, scalable print infrastructure that can meet the rigorous demands of the financial sector and other global organizations,” says Hansen.

As an example, Hansen cites a deployment for a top-5 US bank that incorporated Breezy as part of a plan to modernize its retail financial centers.

The bank had equipped relationship managers with iPads, allowing them to circulate through the branch and transact with customers directly rather than standing behind a desk. The project was highly successful except when people had to print—“which was often,” says Hansen. Customers who needed a paper copy of a check, statement, or other document were forced to wait as the bank employee went to a desktop to print. “Breezy’s secure print SDK,” Hansen explains, “integrated directly into their apps and gave branch employees a secure, audited, and highly-available way to print directly from iPads to branch printers.”

During our conversation Hansen emphasized security, which he describes as traditionally centralized and focused on the perimeter of the enterprise to prevent intrusion. But with the rise of BYOD, flexible and remote working structures and other changes, that perimeter is no longer secure, and the corporate firewall no longer offers sufficient protection.

Breezy is uniquely competent at creating secure cloud print infrastructure that can meet the rigorous requirements of financial institutions

The security function must become decentralized, which requires a set of security protocols that are more data-specific and based on attributes that move with the data whenever it is accessed—including when users need to print. To support this decentralized approach, Breezy offers integrations with DLP tools to evaluate data based on customer-defined attributes, providing oversight for print traffic anywhere on or off the customer’s network.

Beyond security, Breezy differentiates itself with its microservices architecture, which Hansen says can make deployment as simple as installing Breezy’s Connector software and flipping a switch to mobile-enable hundreds or thousands of printers on the network. Per Hansen, “We abstract away a lot of the ‘under the hood’ services, allowing us to tailor each deployment to the customer’s specific needs.” Whether customers want absolute control through an on-premises model or are comfortable with a cloud deployment that includes security, encryption, and a great user experience, Breezy offers a nimble, flexible printing architecture that secures both printers and documents.

Recognized as a Gartner Cool Vendor and funded by some of Silicon Valley’s top investors, Breezy has gained traction as the market wakes up to the TCO of legacy print methods.

Competition is fierce and sometimes litigious (in 2015, Breezy won a patent lawsuit brought by a competitor, with the presiding judge comparing the suit to “saying a patent on an oil wick lamp would be infringed by a lightbulb”). Still, Hansen believes in Breezy’s mission. He says: “I’ve always believed if we keep our eye on customers, we can let competitors worry about us or each other, and we will win in the long run. It’s not really a race to see who can be better than the other provider; it’s about who can serve the customer most effectively.”