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Personal Capital: Transforming Financial Lives through Technology and People

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Jay Shah, CEO, Personal CapitalJay Shah, CEO
Personal Capital, with more than a decade of experience in the FinTech industry, has risen to become one of the most popular financial management platforms and the leader in digital wealth management today. Personal Capital provides clients with a whole new way to see, understand, and manage money so they can live confidently and retire well. “Every day, our teams of engineers, advisors, and staff members come to work to fulfill our vision – to revolutionize how financial advice is delivered,” notes Jay Shah, the CEO at Personal Capital. In the world of financial advice, where robo-advisors sit on the cheap end of the spectrum and financial advisors on the expensive end; Personal Capital targets the investors with a hybrid model combining robo-advisor algorithms and human advisors.

Personal Capital offers a slew of financial and investment planning tools that allow the clients to view all their financial accounts in one place. The platform is available in two versions, the free financial dashboard, and wealth management. The dashboard serves as a financial aggregator providing deep insights for the clients to understand their entire financial picture. Fiduciary advisors of investment companies can leverage Personal Capital's tools to provide personalized wealth management advice. The company also emphasizes holistic planning, risk management, and after-tax returns. The unique combination of online tools and dedicated advisors helps clients track and manage their financial life confidently.

The free financial dashboard of Personal Capital offers the capabilities of budgeting and cash flow analyzing. The budgeting feature tracks the income and expenses from the different financial accounts linked to the platform and develops strategies to reach the financial goals set by the client himself. The cash flow analyzer tracks the client's spending patterns to help them analyze their transactions. The dashboard offers investment tools of — 401(k) Analyzer, Retirement Planner, Investment Checkup, Net Worth Calculator, and Personal Advisor.


The company's award-winning services have paved the way for its advisory firm, which now manages over $10 billion in personalized investment portfolios for families in the U.S


The 401(k) Analyzer clarifies to the clients the investment fees involved in the employer-sponsored retirement plans. The retirement planner analyzes their investment accounts to forecast whether they will on the right track for attaining their retirement goals. The investment checkup tool optimizes the accounts linked on the platform to improve the overall investment performance. The net worth calculator tracks the client's assets and liabilities to determine their financial strength. Besides all these tools, Personal Capital always gives the option of contacting a personal advisor who can help answer any question regarding the services.

Personal Capital's wealth management investment strategies are that of tactical weighing, tax optimization, tax allocation, and socially responsible investing (SRI). Tactical weighing improves on traditional indexing by maintaining more evenly weighted exposure to individual sectors. Tax optimization lowers the income tax liability resulting from investing activities. Personal Capital employs the tax allocation strategy to hold the income-producing assets in retirement accounts, and the capital gains generating assets in taxable accounts to take advantage of lower long-term capital gains tax rates. The incorporation of SRI into investing activities help choose specific investments based on the client's environmental impact, social impact, and management. These strategies enable clients to invest in what they believe in while avoiding what they don’t.

Personal Capital's platform is utilized by millions of users, helping them track over $650 billion of their personal finances, all in one place. The company's award-winning services have paved the way for its advisory firm, which now manages over $10 billion in personalized investment portfolios for families in the U.S. Personal Capital has till date raised over $200 million in capital from accomplished financial and strategic investors of IVP, Venrock, Crosslink, Corsair, Blackrock, BBVA, USAA, and IGM/Power to execute on its vision.