bankingciooutlook

Ways Banks and Financial Institutions are Leveraging Data Analytics

Banking CIO Outlook | Friday, April 01, 2022

The introduction of data analytics have helped the banking industry optimize procedures and streamline operations while improving productivity and competitiveness.

Fremont, CA: For the last few decades, data analytics has been creating a significant buzz, with many companies implementing some data science within their operations. Banks aren't any different.

The growing interest in data analytics in the banking business is primarily due to the rapid development in this area. Changes in technology, people's expectations, and market competition and behavior are all factors.

The introduction of data analytics have helped the banking industry optimize procedures and streamline operations while improving productivity and competitiveness. As a result, most financial institutions are trying to improve their data analytics, either gaining a competitive advantage o to foresee new trends that may impact their companies.

Ways banks are utilizing data analytics

Data analytics is mostly employed in demand, supply, and risk management in the financial and banking industry.

While conventional approaches to analytics in financial services focus on creating reports and dashboards, today's financial firms are embracing data analytics for a more practical purpose. Although data analytics is more and more prevalent among banks and financial organizations, it is still a relatively new concept. It is not yet a conventional practice, and not every bank and financial institution use it similarly. Let's see how it's being utilized by banks and financial institutions to tackle risk.

· Fraud detection

While reducing fraud is a specific aim for banks and other financial institutions, analytics may also be helpful to manage risk rather than identify it.

Individual consumers at risk of fraud may be identified and rated using analytics, and then varying degrees of evaluation and monitoring can get applied to those accounts. In addition, banks and other financial institutions can determine what to focus on in their fraud detection efforts by analyzing the risk of the accounts.

· Risk modeling for investment banks

Risk modeling is modeling the movement of a portfolio of assets or a single asset in reaction to various situations. One may lower their portfolio's total risk and enhance its performance if risk modeling is done appropriately and consistently across all assets.

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