Role of Behavioral Biometrics in Improvising Consumer Experience

Banking CIO Outlook | Friday, November 30, 2018

Behavioral Biometrics is the new seamless and hassle-free authentication procedure that is introduced to revolutionize the numerous industries. With the increasing number of digitization and connectivity, we are more prone to cyber threats, and therefore our interactions with the devices demand a more credible form of an authentication process.

Behavioral Biometrics has its name in the banking sector for an extended period now, but if combined with machine learning, it can create a rich multi-dimensional profile of each customer.

How do Behavioral Biometrics function?

By utilizing ceaseless, passive behavioral biometrics confirmation, including geo-location devices and machine learning, to fabricate a photo of, the manner in which they walk or how they hold and swipe their cell phone, tablet or PC, silent authentication analyses personal behavioral patterns to safely authenticate the consumer.

It likewise makes utilization of the sensors and signs that encompass us on a daily basis – Bluetooth gadgets and Wi-Fi systems, for instance. Information is then contrasted continuously with familiar customer patterns, and this enables every person to be safely validated while making a consistent, continuous client encounter.

As AI enhances more aspects of our everyday lives, and when information security has never been more imperative, silent authentication can be outfit by a wide range of different sectors and in various ways. Here's a glance at only a couple:

1.    E-Commerce

E-Commerce is one of the segment positioned to harness and take advantage of this silent authentication. Its capacity for real-time identification that enhances the client experience can enable retailers to meet advancing buyer demands. Consumer expectation is changing with time; therefore, it would be better to combine biometric authentication and machine learning to meet these growing demands.

2.    Smart Cars

The evolution of the automobile industry is also gaining prominence. A world of connected cars is all set to be introduced, but security and identification remain vital issues. But silent authentication using behavioral biometrics could lead to a different experience altogether. It can also be used to open the car door as soon as you approach or start the car as soon as you sit in it.

3.    Smart Homes

Here, the rise of the 'smart home' has seen everything from indoor regulators and coolers added to a booming network of associated gadgets. And giving an excellent security arrangement, silent authentication can recognize people and guarantee that access to specific devices must be picked up by them.

However, security is just a single part of silent authentication in the home. At the point when your smart home recognizes you, it will have the capacity to customize the experience via consequently altering things, for example, lights, TV channels or even your most loved drink to your preferences.

4.    Government

And also making it considerably more straightforward to get to and finish governmental regulatory methods, for example, documenting charges using your tablet, PC or mobile, silent authentication can revolutionize access to government establishments, both physical and digital.

These behavioral biometrics enables silent authentication while a device is being used and a unique profile will be created with all his behavioral pattern noted. Machine learning means that the system learns the user's behavior over a period and thus this process becomes more secure and accurate as it better understands if any abnormal behavior occurs.

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