Mastering Digital Banking to Succeed in Financial Services

Banking CIO Outlook | Tuesday, March 26, 2019

The technology wave has overtaken the finance industry and played a key role in transforming the banking structure. With the introduction of digital banking solutions, banking solutions have changed drastically. There are many options to withdraw money, deposit checks, or transfer money without going to the bank. In its entirety, the term digital banking indicates not only the digitalization of a bank’s product and service delivery but also all of its processes, from customer service to product development. Modern methods and technologies like artificial intelligence, analytics, and big data play a crucial role in implementing and managing a digital banking platform.

Digital banking could provide financial institutions with a complete view of customer needs and behavior. Digital banking assistants are new provision available on the platforms of banks to support and advise its users, signifying a remarkable evolution in customer-bank relationships. Financial institutions are developing a digital banking platform for providing customers with access to products and services including control of funds, managing loans, cards among many others. Digital banking could potentially ease up the business process for these enterprises by offering more convenience in handling transactions, dispersing wages and keeping track of payments.

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With shifting consumer preferences, rising disposable incomes, and growing investment opportunities, innumerable small players wanting a stake in the domain of digital banking have been striving to cater to specific customer requirements and niche segments. Digital banking has simplified payments and transfer of funds with a promise of security.

Soon, more and more banks are expected to fully digitalize their processes and support paperless transactions, keeping up with the declining preference of consumers towards going to physical branches. New Digital banks — entirely on cloud and having no traditional banking infrastructure— will gain immense traction among customers, offering the convenience of online features. In short, the global digital banking landscape holds massive untapped potential for growth for consumers and enterprises in preparing for disruptive future technologies.

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