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Key Banking Analytics Trends you should be Aware of

James Robertson, Banking CIO Outlook | Wednesday, June 16, 2021

Banks frequently have data on where to best reach specific demographics, and they can utilize predictive analytics to identify when marketing campaigns are most effective.

Fremont, CA: Technology used to collect, process, and analyze complex data sets that include structured and unstructured data is referred to as banking analytics. This data is compiled from a variety of sources and could potentially contain a plethora of helpful information. Analytics tools can sift through this "big data" to find patterns and trends that could affect crucial business choices. Let's take a look at four trends in financial analytics:

Better Customer Support

Banks can develop a more efficient user experience that addresses problems fast and with low friction by collecting data on the kind of challenges customers are having and what they require when they call customer care. Improved customer service will increase retention and help consumers solve difficulties faster, allowing them to return to using the financial services that facilitate their business or lifestyle.

Improved Sales and Marketing

Banking analytics have already proven their worth in terms of more precisely guiding marketing and sales operations. They can indicate which techniques create the highest ROI and help split the market into much more manageable segments. Banks frequently have data on where to best reach specific demographics, and they can utilize predictive analytics to identify when marketing campaigns are most effective. Data may also help banks identify cross-sell and up-sell opportunities, allowing them to package services and deliver more benefits to consumers to keep them coming back.

Enhanced Security

For banking consumers, fraud and identity theft are always serious issues. They want to know that their bank is doing all necessary to detect potential fraud and identify improper expenditure. Banks can use big data analytics to develop a profile of typical customer behavior, allowing them to spot and highlight odd conduct that could indicate their account has been hacked. Because dealing with chargebacks and fraud claims is frequently a confusing and time-consuming procedure that leaves everyone upset, enhanced security backed by banking analytics protects customers and banks.

Improved Products and Services

Collecting information on how customers use banking goods and services can be highly beneficial in improving such offerings. Banks can examine data to assess whether mobile apps, online portals, and devices that can be updated regularly satisfy people's needs. Customers found certain elements that were thought to be necessary to be insignificant, while the functionality they wanted was buried underneath a maze of confusing choices. Banking analytics-enabled financial service businesses design better user-friendly products that people desire to use by identifying these tendencies in the data.

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