bankingciooutlook

Happy Money Offers Tips on Effective Financial Literacy

Banking CIO Outlook | Friday, April 02, 2021

Happy Money is widening its habit formation goods and services to assist customers in their transition from creditor to saver. Peace, a health and money mindfulness program, is one of the first programs.

FREMONT, CA: Happy Money, a leading fintech company building tools and services for happiness, is giving consumers tips to make the most of their money during National Financial Literacy Month and beyond. While the increased focus on financial education this month is significant, evidence indicates that financial education alone is ineffective in improving financial literacy or changing financial habits in a positive way.

"At Happy Money, we want to take the pressure off consumers by providing financial information in intuitive, transparent, and immediately usable ways," stated Dr. Elizabeth Dunn, Chief Science Officer for Happy Money. "As a professor, I know if education isn't applied to life events shortly after taking in the information, it's likely to be forgotten. This is why at Happy Money we focus on 'just-in-time' financial education paired with scientifically-backed behavioral tools to help people achieve greater financial wellness and happiness through the choices they make."

"At Happy Money, we encourage people to think about what a rich life really means to them. Rich is not about what's in your bank account, but what makes you happy and fulfilled in meaningful, sustainable ways," stated Scott Sounders, Happy Money Founder & CEO. "Fueled by our human-centered, science-driven approach, the Happy Money Movement is on a mission to help consumers secure greater happiness by breaking the cycle of debt and making more mindful choices with their money."

Happy Money is widening its habit formation goods and services to assist customers in their transition from creditor to saver. Peace, a health and money mindfulness program, is one of the first programs. The course is totally free and open to everyone, and it was developed by leading researchers in the fields of clinical psychology, positive psychology, and cognitive neuroscience. Each exercise develops skills aimed at reducing stress and increasing positive connections – all in easily digestible bites for busy people.

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