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Four Technology-Driven Approaches to Enhance Customer Retention and Risk Management

By: James Robertson, Banking CIO Outlook | Thursday, January 07, 2021

Many marketing campaigns fall short in the review process because they do not adequately assess the campaign's effectiveness or determine which channels are most successful in generating new eligible leads.

Fremont, CA: Using data analysis, including several business health interventions, banks may make better-informed decisions. Factors like the geographic position and business sector, along with conventional financial metrics, can all be evaluated together to determine the importance and risk of a company to a bank.

Here are four technology-driven strategies to improve consumer acquisition and risk management.

Advanced AI-Powered Analytics

A data lake cannot be run on its own unless you understand and view it. Overlaying sophisticated analytics driven by AI helps you to advance the process of qualifying goals. AI will also obtain useful product-level sales forecasts and propensities for any small company that can be promoted. A further essential aspect of the superior programs is the constant updating of the data lake, allowing adjustments in data to train analytics to be increasingly accurate.

 

Deep Analysis of Results

Many marketing campaigns fall short in the review process because they do not adequately assess the campaign's effectiveness or determine which channels are most successful in generating new eligible leads.

Attribution channel controls allow you to assess the incremental gain versus the expense of each channel. The analysis shows not only the number of new relationships acquired but also the structure, the balance sheet, the balance sheet, and, most importantly, the return on investment and the profitability of the company produced. With this knowledge, banks can fine-tune the marketing program with the most efficient channels.

Multi-Channel Expertise

Multi-channel skill is another success factor since the path of a small business owner is not linear; it can be online, offline, interactive, and in-person. If a company searches digitally for a new financial services provider, banks would like to engage in a dialogue. Similarly, they need to connect with companies receptive to conventional platforms, such as direct mail and email. Being present across multiple platforms enables cumulative contact points that add credibility and attract prospective clients.

Multi-Sourced Data Lake

As data is usually fragmented and error-prone, advanced skills are required to identify good sources and pieces of information from those that are not. If resolved, you can step forward with accurate audience data, create hierarchies, and use algorithms to prioritize and combine records. This offers powerful signals to decide which companies you want to turn to customers.

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