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daVinci Payments Launches Payment Accelerator to Boost Customer Traffic

Banking CIO Outlook | Monday, August 24, 2020

Blending art, science, and a quarter-century of experience, daVinci masterfully moves payments for businesses, their customers, employees, contractors, participants, and channel partners around the world

FREMONT, CA: daVinci Payments launched Payment Accelerator, an industry-first loyalty and acquisition engine that drives engagement through texted virtual payment offers. Payment Accelerator sends mobile opt-in contacts a link to a virtual prepaid card with a personalized text offering. The funds are stored in the phone and activated instantly in an app-like experience upon the completion of desired actions like test-drives, auto maintenance, research studies, ordering food delivery, vacation rental, or gig work participation.

Smartphone shopping and payments are now used by the majority of all generations to shop and pay, and Payment Accelerator addresses those behavioral shifts with a platform that offers substantial increases in engagement compared to less effective and often costly campaigns such as paper coupons, mailers, point of sale programming, and even email.

"More than ever, brand marketers are looking for smart ways to stretch their budgets while driving greater success in their campaigns," explained Rodney Mason, daVinci Payments CRO. "Putting a virtual reward in hand is an unmatched enticing offer, and delivering it through a text gets more opens and engagement than email," Mason added.

According to the Pew Research Center, 96 percent of Americans own a cell phone of some kind, and a Gartner study showed that text message open rates are as high as 98 percent, making text communication one of the most cost-effective ways to reach consumers and drive substantial engagement. Additionally, Payment Accelerator gives marketers the ability to track participant behavior every step of the way.

"Recipients don't have to worry about holding onto coupons with this immediate, behavior-based redemption process," Mason noted. "Any company that accepts card transactions can launch a Payment Accelerator campaign and get their promotions to market faster, more affordably and ultimately accelerate traffic and the reward delivery to their customer. It's a win-win for everyone," Mason added.

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