bankingciooutlook

BBVA offering 100% digital baking in Italy

Banking CIO Outlook | Saturday, November 13, 2021

With a unique value offer and client experience, the BBVA Group is launching entirely digital retail banking in Italy. BBVA is offering free digital banking services in Italy, as well as one of the world's most secure  cards.

FREMONT, CA: Italy is a major market in the midst of a significant digital transition. In recent years, e-commerce, mobile banking, and card payments have all expanded by double digits, presenting tremendous growth prospects. BBVA, has had a presence in Italy through its wholesale banking operation for more than three decades. It is now stepping up their ambitions and expanding their business to focus on the retail consumer by offering digital solutions. The start point for establishing this totally digital product in Italy was BBVA's leadership in digitalization and the potential of its mobile banking app. More than 62 percent of the Group's customers interact with the bank through digital channels, seven out of ten sales are made digitally.

The BBVA card is the only bank in Italy that does not have a card number or CVV printed on their cards. These numbers  are created by the app each time a consumer makes a purchase, ensuring that the transaction is more secure. Customers in Italy will have access to telephone and remote customer care 24 hours a day, seven days a week. This is a diverse team of professional managers with all of the tools and channels necessary to address the needs of clients. The value proposition is to combine a traditional bank's product offering and strength with a digital player's customer experience.

BBVA has a  goal of becoming  "Zero Commission Everyday Mobile Bank," with a commission-free mobile banking experience as well as tools that will help save and control expenses in a convenient and simple manner from the app. Financing products geared toward everyday needs are available at the touch of a button and at very simple and competitive prices.

The offer also includes an online debit card account with no fees or commissions. Free cash withdrawals from 100 Euros at any ATM in the Euro zone is made available for their customers.

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