bankingciooutlook

Anchor Loans Launches New Corporate Identity and Website

Banking CIO Outlook | Monday, February 15, 2021

Fremont, CA: Technology has been transforming financial services since the starting of this decade. Lenders focused on matching borrowers' expectations, utilizing omnichannel, and improving loan origination efficiency in the 2021 lending trends.

Anchor Loans, the nation's leading provider of financing to residential real estate investors, has unveiled a new corporate identity and website as part of its growth and expansion plans for 2022.

Anchor Loans' new branding and enhanced website follow on the heels of a standout 2021. The company became the first fix-and-flip lender to reach $10 billion in total fundings in August. Anchor Loans was purchased in November by Pretium, a specialized residential real estate and credit firm with approximately $30 billion in assets. Anchor Loans had a record $1.8 billion in originations in 2021.

"As we look to continue our aggressive growth trajectory and expand our offerings, we want our branding to reflect our leadership in the market," stated Andy Pollock, chief executive officer of Anchor Loans. "Our new logo and website are designed to more accurately represent the characteristics our clients associate with Anchor Loans: modern, streamlined, efficient, and customer-focused."

Anchor Loans, founded in 1998, was the first institutional lending platform designed to meet the diverse funding requirements of professional residential real-estate investors. Through its fix-and-flip (bridge) and construction products, Anchor Loans has grown to become the nation's leading capital provider to experienced residential real estate investors over the last two decades. The company operates in 48 states and serves a professional customer base, with 95 percent of loans going to established real estate entrepreneurs who have completed over 40 projects.

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