Advanced Big Data Analytics Transforming the Banking Industry

Banking CIO Outlook | Friday, August 02, 2019

Digitalization and big data are setting the stage for a new age for banking and finance companies. With the correct technological advantages in place, the industry is quickly improving.

FREMONT, CA: In the technological world, many sectors look forward to leveraging big data, and one of them is the banking industry. Big data is tipped to be the technology that strengthens safety parameters without compromising on value-added services, with data-driven analytics becoming a mainstream trend among financial institutions. Most multinational companies produce hundreds of instances of proof-of-concept use to justify their services, offering proof for large information apps. Here's how big data analytics play a vital role in the banking sector.

Customer Segmentation and Profiling

Once the original assessment of client expenditure habits and preferred transaction channels is complete, multiple suitable profiles can segment the client base. Knowing all customers' financial patterns enables the bank to assess the month's anticipated expenditure and revenue and create comprehensive plans to secure the bottom line and maximize revenue.

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Fraud Management and Prevention

Knowing an individual's usual expenditure patterns helps raise a red flag if an outrageous thing occurs. If a cautious investor who likes to pay through card tries to withdraw all the cash from his account via an ATM, this could imply that fraudsters stolen the card and used it. A call from a bank seeking clearance for such an activity helps to comprehend readily whether the cardholder does not know of a lawful claim or fraudulent conduct. Analyzing other transaction kinds helps to reduce the likelihood of fraudulent behavior significantly.

Risk assessment and Compliance

When trading stocks or screening an applicant for a loan, a similar procedure can be used for risk assessment. Understanding a customer's expenditure patterns and past credit history can assist evaluate the risk of issuing a loan quickly. Big data algorithms can also help address compliance, audit, and reporting problems to streamline activities and eliminate overhead management.

Businesses need to develop and understand the latest technologies in order to stay competitive. One of the main ingredients of survival and prevalence in the quickly changing company setting of the digital millennium is the adoption of the Big Data Analytics and its integration into the current banking sector workflows.  

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