With companies taking advantage of innovation at hand and providing a seamless and user-friendly experience to customers, it is no surprise that now the competition is between companies, irrespective of the industry they belong to. Customers expect to have the same benefits from their banks well. Unfortunately, the retail banking industry seems to have been slow in adapting to the modern technological era. In such a scenario, customer loyalty becomes questionable with almost one-third of the customers choosing the services of a competitor bank over their initial choice. As an answer to the growing concern, Salesforce has come up with its Financial Services Cloud for Retail Banking.
The platform enables the user to deliver highly personalized, acute and connected banking experience to its customers. As a comprehensive and transparent platform which will assist each bank employee to view their customers’ information enabling them to work collaboratively to achieve financial expectations. According to Rohit Mahana, SVP and GM of Financial Services, Salesforce. "With Financial Services Cloud for Retail Banking, Salesforce is making it possible for customers to love their banks again." With a rich partner ecosystem and adaptable APIs, banks will be able to easily integrate all the information from multiple systems, creating a comprehensive work task list for the employees.