Play2Pay™Announces Partnership with Leading Brazilian CarrierTIM Brasil, Gamifying Payments for Brazil's Mobile Phone Customers

Banking CIO Outlook | Thursday, April 01, 2021

FORT LAUDERDALE, FL – Play2Pay, Inc. (Play2Pay™), the global payments platform that gamifies payments, announces its partnership withTIM Brasil(TIM), the leading mobile phone provider in all Brazilian states. The strategic partnership will deploy Play2Pay’s platform to more than 50 million customers at TIM, enabling mobile phone users to get internet bonus by playing games, watching videos and completing special offers on their devices.

The partnership establishes the opportunity for TIM’s customers todiscover new apps and brands, playing games that result in a fun alternative to mobile rewards.It also marks a significant milestone for Play2Pay’s expansion into Brazil and South America, while simultaneously achieving TIM’s strategic approach to embrace mobile advertising.

“We are investing in initiatives that go beyond advertising. The work we started in 2020 shows that our theory was right, and the consumer is interested in receiving advertising in exchange for internet rewards. By combining this interest with Play2Pay’s dynamic platform, we are delivering to customers a new interaction experience with the brand. It is important to mention that we follow the most strict security, privacy and data protection criteria, respecting our consumers," saidRenato Ciuchini, Head of Strategy & Transformation of TIM Brasil. “It is the operator's opportunity to enrich its advertising environment with commercial partners, exploring consumer interaction and receptivity.”

Thanks to Play2Pay’s platform being a fully configurable white label engine, the app will be branded and configured for TIM and easily adapted for the Brazilian market. The app will be available to TIM’s Android customers via download from the Google Play Store and the simple onboarding process will allow users to quickly convert time spent engaging in games, videos, and more into making top-ups and data packages. Play2Pay’s platform establishes trust through consumer choice, putting the power of participation in the consumer’s hands.

“Expanding our gamified payments platform to TIM’s substantial number of Brazilian mobile phone customers enables even more people to choose the option of playing and being rewarded,” said Brian Boroff,Founder and CEO of Play2Pay™. “We look forward to embracing and providing this fun solution to TIM’s mobile phone customers.”

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