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Despite huge financial market uncertainty, the banking industry's economic outlook continues to remain positive. There is strong evidence that banking organizations around the world decipher the industry's primary trends, as well as the actions, in order to respond to competitive pressures. Amid these developments, the challenge for legacy banking organizations is to prioritize and deploy resources.
Perhaps one of the emerging trends in recent times is the rise in digital banking activities: everyone recognizes the importance of digital transactions and is making efforts on this front. Every bank, however, is taking up the challenge and striving hard to tackle it. Banks are also attempting to facilitate innovation and build the necessary capabilities to foster it. Most banks have already endorsed the need for technology to increase operational efficiency, cut costs, enhance customer experience and potentially increase revenue. A further key area where technology plays a vital role is to help provide instant customer information that supports back office and customer-centered activities. Everyone everywhere is a retail banking target customer.
It is crucial to have sustainable revenue models, to deal with shrinking credit margins and handle a large consumer base at the same time in this age of high competition, regulatory challenges, and global financial changes. In order to address these issues, banks work relentlessly to optimize productivity throughout their operations and retain quality service standards in order to capture and customer retention. The game has instead changed to digital coverage and convenience for the customer. Mass retail market is an area that needs to be explored in order to remain sustainable and contribute to reaching out to people outside the metropolitan areas.
Banks need to switch gear to retail banking as it enables them to achieve a healthy portfolio of lending. Most specifically, the amount of non-performing loans in retail banking is much lower than the SME and corporate segment, which includes home, auto, and personal loans. Retail banking helps reduce deposit and operating costs to the bank. It also reduces the risks associated with large loans dependence.