March-April 2017Copyright © 2017 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MARCH-APRIL - 2017Mailing AddressValley Media, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 March-April - 2017, volume 03 - 02 Published by ValleyMedia, Inc. To subscribe to Banking CIO OutlookVisit www.bankingciooutlook.com Editorial StaffSalesT:510.402.1463BANKING ANALYTICSMary Elizabethmary@bankingciooutlook.comVisualizerMatt RyderManaging EditorJames RobertsonThis year, increased insights into customer behavior will be an important action item on every enterprise’s to-do list. Every industry wants its due share of investments made in deriving business intelligence from their existing customers. Especially banks, on their part have put down their two cents on gleaning the most granular details possible from customers to provide individualized engagement, targeted loyalty programs, and personalized offers, based on a customer’s fi nancial health.Analytics will be the key ‘enabler’ for banks to achieve these objectives. When combined with artifi cial intelligence, predictive and behavioral analytics will provide deeper and more personalized customer insights to detect anomalies and payment patterns. Analytics will also be the winning wager for banks to sustain competitive advantage and offer preferred-rate mortgage and favorable repayment structures. Taking things to the next level, cognitive analytics and machine learning technologies will soon become a reachable reality for banks to predict new cross-sell and up-sell opportunities. While banks are eyeing on using these technologies for reaching their business goals, there is a growing problem of data at the other end. With a colossal amount of accumulated data, experts believe that an effort towards ‘data gentrifi cation’ will gradually gain mainstream attraction. It will put banks on track by introducing strategies to refi ne their data storage, redundancy, and retention policies. Meanwhile, collecting the right information and avoiding a data deluge will give banks more time to concentrate on putting the insights derived to good use. It may be too early for the solid technology to make its entry, but the need now is higher than ever. With a market that is set to ripe, Banking CIO Outlook has put together this special edition on Banking Analytics. We hope this edition gives you suffi cient leeway and the right guidance to explore the scope for adopting analytics into your business models.Let us know your thoughts.More Detail. Better Decisions.James RobertsonManaging Editor editor@bankingciooutlook.comAlex D'SouzaJustin SmithNiko AltonSarah Fernandes Eileen SinghCarolynn WaltersEditorial*All Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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